Obama adds value to brand “America”
Written by admin on January 23rd, 2009You can still hear the echoes from the swearing-in ceremony of the 44th President of the United States of America, Barrack Obama. The focal point of all these discussions, News paper articles and blogs have been based on speculation if Obama will deliver. We at ‘Jabtec’ take a different view as usual. We see Obama as a product that adds value to America Inc. The massive campaign launched by Obama before the elections has helped create a huge image makeover for the president of the United States. An example of the power of brand Obama is the number of Television channels in India broadcasting the Inauguration ceremony of the 44th president. More than 20 regional channels were airing the live feed from the Inauguration ceremony, an unprecedented event for a country whose regional channels thrive by selling cheap soaps to women over the age of 40. All this goes a long way in proving that America has been in desperate need of a leader of world class standards for the past 8 years and Obama just delivered. We will just have to wait and see if his actions speak louder than his words. As for the Indian politicians who are still banking on Vote-Bank politics to win elections, Buck up buddies, Obama has set the bar real high and we Indians are very much awake and watching!!




